Website Redesign · Local SEO
From Outdated to Optimized: A Website Redesign for a Local Contractor
Transforming an outdated contractor website into a modern, mobile-friendly digital presence with improved user experience, strategic SEO foundations, and greater visibility in local search.
Project Snapshot
Industry: Contractors & Home Improvement​
Project Type: Website Redesign & Local SEO​
Primary Goal: Modernize an outdated website and improve the customer experience, search visibility, and lead generation opportunities.​
Key Improvements: Mobile Optimization, Local SEO, Website Structure & User Experience
A side-by-side look at the original website and its transformation into a modern, user-friendly design.
The Opportunity: More Than a Visual Refresh
The original website no longer reflected the experience or reputation of the established home improvement business behind it. With only approximately five pages, outdated design elements, and limited mobile optimization, the website offered little room to showcase services or help visitors find the information they needed.
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Beyond the visual experience, the website lacked a strong SEO foundation. Limited service-focused content, minimal geographic targeting, and missed optimization opportunities made it more difficult for the business to compete in local search results and connect with homeowners actively researching exterior home improvements.
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The challenge was to create more than a modern-looking website. We needed to improve the overall user experience, establish a stronger foundation for search visibility, and build a website that could better support customer inquiries and long-term business growth.
The Redesign: Strategy Meets Functionality
Rather than treating the project as a simple visual refresh, we approached the redesign with a focus on both the customer experience and the business's long-term marketing goals.
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From website structure and mobile usability to search engine optimization and lead generation, each improvement was designed to create a more effective digital presence.
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Our strategy centered on making the website easier to navigate, helping homeowners find relevant information, strengthening local search visibility, and creating clearer opportunities for potential customers to connect with the business.
Website Redesign & Mobile Optimization
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Completely redesigned the website with a modern, professional appearance.
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Improved navigation, page layouts, and content organization.
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Optimized the experience across desktop, tablet, and mobile devices.
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Enhanced service visibility and calls to action.
A closer look at the redesigned mobile experience, featuring intuitive navigation, streamlined layouts, and easy access to contact information and quote requests.
SEO, AI Search & Local Optimization
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Conducted keyword research and optimized page titles, meta descriptions, headings, and image alt text.
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Implemented structured data and strategic internal linking to strengthen the website's SEO foundation.
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Developed a dedicated Service Areas page and incorporated geographic targeting throughout the website.
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Strengthened local search relevance across Coastal Georgia and the South Carolina Lowcountry.
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Created search-friendly content and FAQs to support traditional and AI-powered search discovery.
A dedicated, mobile-friendly Service Areas page designed to strengthen local SEO and help homeowners throughout Coastal Georgia and the South Carolina Lowcountry find relevant services.
User Experience & Lead Generation
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Improved the placement and visibility of calls to action.
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Updated contact forms to simplify the inquiry process.
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Created clearer pathways between service pages and estimate requests.
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Reduced unnecessary navigation steps to help visitors take action.
A closer look at the redesigned experience for the contact and request form page
Explore the Transformation
A closer look at how the replacement window page and contact pages evolved from its original design into a more organized, informative, and user-friendly experience.​
The Final Result
What began as a limited, outdated website has evolved into a more comprehensive digital presence built to strengthen search visibility, establish credibility, and connect with homeowners throughout Coastal Georgia and the South Carolina Lowcountry.
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The transformation goes beyond a modern design, creating a website that better reflects the business's experience while supporting its long-term marketing goals.
Built for Search Visibility
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An expanded website structure, dedicated service pages, location-focused content, and comprehensive technical and on-page SEO have established a stronger foundation for traditional and AI-powered search discovery.
Designed to Build Trust & Drive Inquiries
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A modern, mobile-friendly experience, customer reviews featured throughout the website, and clearer pathways to request a quote help homeowners explore services and take the next step with confidence.
Continuing to Grow
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The website remains an evolving digital asset, with ongoing SEO optimization and content development. Future enhancements include a gallery of completed projects and before-and-after transformations, giving homeowners even more opportunities to explore the quality of the company's work.
Ready to Transform Your Online Presence?
Your website should do more than look good. It should help customers find your business, build trust, and turn interest into inquiries.
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At AS Marketing & Creative, we bring together strategic website design, SEO, and creative execution to build websites that support your business goals.