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Recommended Marketing Tools

Running a business means wearing a lot of hats, but the right tools can make marketing more manageable. Below are resources frequently recommended to help small businesses improve their websites, strengthen their online presence, and stay organized.

Tools That Support Smarter Marketing

There's no single tool that guarantees marketing success, but having the right resources can make planning, creating, and measuring your marketing much easier.

 

These are tools that are commonly recommended because they're reliable, easy to use, and genuinely helpful for small businesses. Many offer free plans, making them a great place to start if you're building your marketing foundation.

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Tools are updated periodically. New resources may be added as technology evolves and new tools become available.

Websites & SEO

Google Analytics logo

Google Analytics

Track how people find and use your website. Google Analytics helps you understand what's working so you can make more informed marketing decisions.

Best For:

• Website traffic

• User behavior

• Conversion tracking

View Google Analytics
Google Search Console logo

Google Search Console

Monitor your website's performance in Google Search and identify opportunities to improve your SEO.

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Best For:
• SEO insights
• Search performance
• Indexing issues

View Google Search Console
Google Business Profile logo

Google Business Profile

Help local customers find your business on Google Search and Maps while managing reviews and business information.​

Best For:

• Local SEO
• Google Maps
• Customer reviews

View Google Business Profile
Google PageSpeed Insights logo

PageSpeed Insights

Test your website's speed and discover ways to improve loading times on desktop and mobile.

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Best For:

• Website speed
• Core Web Vitals
• Performance improvements

View PageSpeed Insights
Panda from the TinyPNG logo

TinyPNG

Compress images before uploading them to your website to improve page speed without sacrificing quality.

Best For:

• Image optimization
• Faster websites
• SEO

View TinyPNG
ahrefs logo

​Broken Link Checker

Find broken links that could hurt your user experience or impact your website's SEO with this free tool from Ahrefs.

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Best For:

• Website maintenance
• SEO health
• User experience

Check Your Links
wave web accessibility evaluation tool logo

Accessibility Evaluation

Check your website for common accessibility issues to help create a better experience for all visitors.

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Best For:

• Accessibility

• ADA improvements

• User experience

Test Your Accessibility
google logo

Rich Results Test

Use Google Rich Results test to see whether your structured data is eligible for rich results in Google Search.​

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Best For:

• Schema markup

• Rich results

• Technical SEO

Test Rich Results

Content & Design

canva logo

Canva

Create professional graphics for social media, presentations, flyers, and other marketing materials with easy-to-use templates.

Best For:

• Social media graphics
• Marketing materials
• Presentations

View Canva
grammarly logo

Grammarly

Improve grammar, spelling, and clarity to create more polished website copy, emails, and marketing content.​

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Best For:

• Website copy
• Emails
• Blog writing

View Grammarly
adobe logo

Adobe Express

An easy-to-use design tool for creating social graphics, flyers, and marketing materials with professionally designed templates.

Best For:

• Social media graphics

• Flyers

• Branding

View Adobe Express
unsplash logo

Unsplash

Access a large collection of free, high-quality stock photos for your website, blog, and marketing materials.​

 

Best For:

• Website images

• Blog photos

• Marketing visuals

View Unsplash

Marketing Management

mailchimp logo

Mailchimp

Create newsletters, email campaigns, and simple automations to stay connected with your audience.​

Best For:

• Email marketing
• Newsletters

• Marketing automation

View Mailchimp
meta logo

Meta Business Suite

Manage Facebook and Instagram posts, messages, and insights from one dashboard.​

Best For:

• Scheduling posts

• Social media management

• Analytics

View Business Suite
buffer logo

Buffer

Plan and schedule social media posts across multiple platforms with an easy-to-use free plan.

Best For:

• Content scheduling
• Social planning
• Publishing

View Buffer
asana logo

Asana

Keep marketing projects, content calendars, and client work organized in one collaborative workspace.

Best For:

• Project management
• Task organization
• Team collaboration

View Asana

Continue Learning

Looking for more practical marketing guidance? Explore these free resources created specifically for small business owners.

Small Business SEO Checklist

Not sure where to start? Identify common SEO opportunities and build a stronger foundation for your website.

Marketing Strategy Workbook

Create a clear marketing plan with guided worksheets designed for small business owners.

Complimentary Website Review

Receive personalized recommendations to improve your website and strengthen your online presence.

Not Sure Where to Start?

Choosing the right marketing tools is only part of the equation. If you'd like personalized recommendations based on your business goals, schedule a complimentary website review. Together, we'll identify opportunities to strengthen your online presence and discuss practical next steps.

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