SERVICES
Website Design - Local SEO
From Launch to Visibility: A Website & Local SEO Case Study
Helping a local small business balloon decor business establish a professional online presence and grow search visibility within the first 90 days.
Website Design & Development
Google Business Profile Optimization
Conversion Strategy
Local SEO & Digital Strategy
project snapshot
Industry:
Balloon Decor & Event Services
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Timeline:
First 90 Days After Launch
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Primary Goal:
Establish a professional online presence and improve local visibility.
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Key Result:
1,000+ website visitors and measurable growth in search visibility.
overview
Up Up and Away is a balloon decor business serving the local market, creating custom balloon installations, displays, and arrangements for events, parties, and celebrations.
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When the business launched in early 2026, the owner had been operating primarily through Facebook, relying on social media alone to reach potential customers. There was no website, no searchability, and no digital foundation to support growth beyond word-of-mouth and social sharing.
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The goal was to change that. Building a complete digital presence from the ground up that would not only look professional, but actively work to attract new customers, generate inquiries, and support long-term visibility in local search.
90-day traffic overview for Up Up and Away
1,062 unique visitors and 1,409 sessions from March to June 2026
the challenge
Up Up and Away was starting from zero. No existing website. No search presence. No digital portfolio. No way for potential customers to find the business outside of social media.
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For a service-based local business, that's a significant gap. Most people searching for balloon decor for an upcoming event aren't scrolling through Facebook. They're Googling. Without a website, Up Up and Away simply wasn't showing up where it mattered most.
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Beyond visibility, there were practical challenges to solve:
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No streamlined way to collect inquiries or pricing requests
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No portfolio to showcase past work and build trust with new visitors
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No local SEO foundation to support search visibility in the area
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No clear path for a visitor to go from discovering the business to becoming a lead
The website needed to do more than exist. It needed to function as a full marketing and lead generation tool from day one.
the approach
This project was built around one core idea: a website should work for your business, not just represent it.
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Every decision, from site structure to page content to where calls-to-action were placed, was made with the end goal in mind: helping potential customers find Up Up and Away, understand the services offered, and feel confident enough to reach out.
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The approach centered on four key areas:
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Mobile-first design
With the majority of local service searches happening on mobile devices, the site was designed for mobile first and optimized across all screen sizes from there.
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Service-focused structure
Clear navigation and dedicated service pages were built so visitors could quickly find what was most relevant to their event, their needs, and their budget, without having to dig for it.
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Local SEO foundation
The site was built with local search in mind from the start, including service-specific content, location-focused pages, metadata optimization, and Google Search Console integration so the site could begin gaining visibility in local search results right away.
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Conversion-focused content
Strategic calls-to-action were placed throughout the site to guide visitors toward the next step, whether that was viewing pricing, exploring designs, or submitting an inquiry.
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In addition to the website build, the project included support for Google Business Profile optimization and a review collection strategy to strengthen Up Up and Away's local presence beyond the website itself.
the solution
The final website gave Up Up and Away a complete digital home. A professional, mobile-optimized experience built to attract local customers and convert them into inquiries.
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From the homepage to the pricing page to the contact form, every element was designed with a clear purpose: help visitors quickly understand what Up Up and Away offers, build confidence in the business, and make it easy to take the next step.
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The site launched as a fully built, SEO-optimized, analytics-connected foundation, ready to grow alongside the business.
results after 90 days
Within the first 90 days of launching, the results demonstrated exactly what a strategic website build can do for a new local business.
website performance​
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1,062 unique visitors
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1,409 website sessions
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3,834 page views
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88% of traffic from mobile devices
New vs. Returning Website Visitors
91% of visitors were new, reflecting consistent discovery of the site throughout the first 90 days
lead generation​​
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138 website inquiries submitted
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295 visits to the contact page
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557 visits to the pricing page
The pricing page quickly became one of the most visited pages on the site, a clear signal that visitors were arriving with real purchase intent, researching investment levels before reaching out.
Website Form Submissions over Time
138 form submissions recorded over 90 days, with consistent inquiry activity throughout the period
search visibility​​​
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164 clicks from Google Search
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1,840 Google Search impressions
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8.9% average click-through rate
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Average Google position of 13.8
Google Search Console Performance
Google Search Console data showing 164 clicks, 1,840 impressions, 8.9% click-through rate, and an average position of 13.8 within the first 90 days
google business profile​
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262 Business Profile views
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39 profile interactions
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36 website clicks from the Business Profile
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13 Google reviews collected
Google Business Profile Views
262 Google Business Profile views across Google Search and Google Maps from March to June 2026
the outcome
In 90 days, Up Up and Away went from having no online presence to a fully functioning digital foundation that was generating consistent traffic, ranking in local search, and producing real inquiries from prospective customers.
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138 inquiries from a brand-new website in less than three months, for a business that previously had no website at all.
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That's what happens when a website is built with strategy behind it, not just design.